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VIDEO: Why ‘Social Listening’ Is Essential for L’Oreal’s Innovation

Watch the Variety interview with L’Oréal’s Esohe Omoruyi

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By: Jamie Matusow

Editor-in-Chief

Esohe Omoruyi, L’Oréal’s senior vice president of global open digital innovation and business development, explains at Variety’s Cannes Lions studio the significance of “social listening” to fuel the company’s product development cycle by helping identify trends.
 
“We’re not a tech company, but we see tech as the conduit to make valuable connections with our consumers,” Omoruyi says.    

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